Some Great Visual Merchandising Tips for Retailers
Nothing can beat the feeling of going to a clean building with a good outfit and polished fixtures immediately you go into a store. It is said that at least 90% of the brain is visual and thus, it occurs that retail focuses on proper merchandising. Motivate customers to enjoy their shopping experience and and read more how to increase sales with these pointers which we share below.
Powerful store displays are where it all starts. An inspiring and well-made outfit on the mannequin attracts the shoppers’ attention who look at it. While it might start with the attractive outfit on the mannequin, the whole department is a chance. Consider the floor’s layout. Is your shop utilizing the space to draw various customers to choose several pieces?
Among the most underutilized fixtures in the shop. Even though gondola shelves are quite heavy, gondola shelving parts might be used to customize them so as to use the space correctly. Utilize gondola shelves next to a powerful merchandising wall display to have more outfits and chances. As an example, maybe the mannequin has a gorgeous blouse and trouser combination on it. Utilize the gondola shelves to display the shorts which will match the blouse properly. Conversely, you could show more casual pants which go with the blouse.
Three is the magic number when it comes to visual merchandising. Merchandisers can work with asymmetry when they display in threes and add to the aesthetic benefit that such displays provide. Asymmetry affects our attention span subconsciously. You might notice in your shopping experiences that you tend to go to displays that include two tall mannequins and two shorter ones on either side. There is something that motivates this. Our attention is drawn by asymmetry to what is being displayed. Our minds naturally love symmetry and thus, when something is not in symmetry, we are drawn to it.
Light does much more than bringing out the details of a piece of accessory or clothing. Our perception and mood might be affected by a particular lighting. Retailers can use retail lighting to encourage sales by creating an atmosphere. For example, a few fixtures have an enhanced appearance in a certain light. When you utilize back lighting; some products might appear to have a luxurious look. Ambient lighting will motivate customers to walk slower and enjoy the experience.
Rather than hiding the cost, try to include the price points in the product display. They are an excellent idea and typically, the customer is seeking for price points. Display deals close to the front door attract shoppers into the store. To display the prices, use merchandising tactics. You can even place the price point of a high-ticket item at the front and center.